Webinar   |  May 30, 2018

5/30 Webinar: Marketing Your Culture

Presenters: Glenn Smith

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The Presenter
Glenn Smith
Marketing & Communication Director

More than ever your company culture should be aligned as a part of your overarching business strategy.  Not only is company culture part of your brand, which should be an important part of your products or services, it can either be an advocate of your vision, or your opponent. 

Your culture should speak to your core values and your companies unique “why” customers do business with you.  When your employees, culture and customers are aligned, they create a community, or bond, that becomes your greatest asset.
We’ll discuss how this asset helps attract the right customers, partners, and ultimately employees to your organization, and how offering and marketing your total rewards can attract the right candidates.

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